Cut through the noise
From concept to copy, you’ve worked too hard to let your brand’s story go unnoticed. That’s why it’s never been more important for comms professionals to strategize and include PR in every marketing and event campaign. Watch our panel of experts as they share best practices to increase engagement of your message and extend the reach of your story.
Our webinar panel discussed how to:
- Drive the maximum amount of TV and radio coverage in the most efficient and effective way
- Amplify organic social sharing to boost visibility and engagement
- Use distribution tools to build better media and influencer relationships
- Share challenges and best practices as we plan for 2024
Meet the Speakers
Lindsay Capurro is part of the Global Communications organization at ServiceNow where she leads ServiceNow’s Go-to-Market Public Relations function which includes customer storytelling, partnerships, public sector, training and certifications, Now Community, and global cross functional communications.
Additionally, she managed and co-led the media and PR strategy for K23, ServiceNow’s biggest customer event. Success metrics include 11 announcements, 260 global articles and 18 media onsite including CNBC broadcast “Closing Bell: Overtime,” Bloomberg and MarketWatch.
Capurro has over 14 years’ experience in the corporate communications/public relations space with previous experience at Cisco and LinkedIn. Integrated communications, creative thinking and mentorships are a few of her passions inside of the communications function.
Tudor Mihailescu is CEO and Co-founder at SoSha, an NYC-based startup developing AI-augmented social media sharing technology.
Their platform combines embeddable social share toolkits, advanced analytics, and Generative AI content creation to help marketers run organic social media amplification campaigns as a reliable and effective alternative to digital advertising solutions.
Since launching in September 2019, SoSha has enabled more than 500 companies and organizations to drive organic engagement worth an estimated $40 million in marketing value through more than 700,000 user generated social media posts about press releases, events, job applications, fundraising and petition campaigns and other digital marketing use cases.
David Holt leads our mid-market agency team, helping our agency partners deliver impressive results to their clients. That means staying ahead of trends, ensuring flawless execution and selecting the right audience from the broadest distribution network.
David comes to Cision with 20 years following the voice of the customer as he deployed strategies that can all be tied back to the client journey. His dedication to clients has been his North Star throughout his career; and his priority focus on business storytelling is fueled by what he learned at the Booth School of Business at the University of Chicago as well as the Strategic Account Management Association (SAMA).
David has employed his strategies at 4- & 5-star hospitality businesses and luxury real estate companies across the West Coast and at Oakwood Worldwide, leading a global B2B account management team partnering on corporate housing with Fortune 100 companies in the Technology, Finance, Consulting, Athletic Apparel, Retail, and Entertainment industries.
